One method sustainability professionals at institutions of higher education utilize to address institutional sustainability goals is implementing outreach programs aimed at facilitating the adoption of pro-environmental behaviors (PEBs) by the campus community. Literature shows influences on behaviors are different in residences and workplaces. Influences also differ depending on the behavior. To lead to more effective behavior change, sustainability professionals need to know what factors significantly influence the behaviors they promote. This study examines the relationship between believing in the importance of PEBs and acting in accordance with that belief for students and employees living and working at a college campus. No matter how students and employees responded on rating the importance of a given category, they were more likely to participate in 75 percent or more of PEBs in that category with two exceptions. Among employees, their belief in its importance was not significantly related to participating in energy PEBs or using alternative transportation. Significantly more employees participated in the majority of all pro-environmental behaviors than students.
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