This pioneering study investigates the link between climate change worry and recycled product preference. Using a psychophysiological approach, the study examines the relationship between climate change worry and preference for recycled products and physiological responses to climate change and new/recycled products. Participants are exposed to climate change visuals and then surveyed about their purchasing preferences for new/recycled products across three categories. Skin conductance response (SCR) measured through Galvanic Skin Response (GSR) technology is used to assess physiological changes when exposed to climate change visuals. The results reveal a significant positive correlation (r=0.575; p<0.001) between climate change worry and recycled product preference. Although no significant physiological differences are observed, individuals with higher levels of climate change worry demonstrate a stronger preference for recycled products. This study provides valuable insights into consumers' emotional behaviors and presents a perspective on recycled product preferences, representing a significant step in the transition to a sustainable and circular economy.
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