A carbon dioxide equivalent, or CO2 equivalent (abbreviated as CO2-e), is a measure used to compare the emissions from various greenhouse gases on the basis of their global-warming potential, by converting amounts of other gases to the equivalent amount of CO2 with the same global-warming potential. See Eurostat's Glossary: Carbon Dioxide Equivalent.
2.
Japan emitted 1.1 gigatons of CO2 in 2019, according to Japan: CO2 Country Profile from Our World in Data.
3.
London uses 2.6 million cubic meters of water per day, according to the Greater London Authority. The shift to plant-based chicken, eggs, pork, and beef, from 2020 to 2035, could save 39 billion cubic meters of water, assuming consumption as per our market model and water use as estimated in the Blue Horizon study Environmental Impacts of Animal and Plant-Based Food, 2020.
4.
Crimarco et al. (2020). American Journal of Clinical Nutrition. A Randomized Crossover Trial on the Effect of Plant-Based Compared with Animal- Based Meat on Trimethylamine-N-Oxide and Cardiovascular Disease Risk Factors in Generally Healthy Adults: Study with Appetizing Plantfood—Meat Eating Alternative Trial (SWAP-MEAT).
5.
UBS. Future of Food I and Food of the Future II, 2019 (surveys of consumers who have not yet tried plant-based meat).
6.
Future of Sustainability in Investment Management, CFA Institute, 2020.
