Abstract
Over the past few years, the sports betting market has experienced significant growth and change, in part driven by legislative and regulatory shifts in countries like Canada and the U.S., but also grounded in technological advancements which have enabled the development of new betting methodologies and allowed sports betting to present in different settings and in novel ways. While a magic crystal ball is hard to find, certain emerging trends seem to be developing, which may provide a hint as to what is to come.
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