Are Internet Cafés Gendered Spaces?

Abstract

ABSTRACT

This study compared gender differences in the intention and behavior of university students with regard to visiting Internet cafés. The results revealed that males experienced significantly lower social pressure and had more positive attitudes than females. Males had significantly higher perceptions of control, past behavior, intention, and behavior than did females. Additionally, past behavior was the most influential factor in predicting intention and behavior. Two conclusions were drawn: (1) Internet cafés were speculated as a masculine gaming space and thus considered highly gendered. (2) Male and female respondents exhibited similar patterns when predicting their intention and behavior toward visiting Internet cafés.