Abstract
This research develops a measurement model representing personal web usage activities (PWU) in the workplace. A series of activities are used to identify potential items and validate three personal web usage dimensions. These dimensions of activity include personal external business, personal external socializing, and personal external interest and research. First and second order confirmatory factor analyses are used to validate the instrument. The results recommend the use of personal web usage construct in both investigating the factors that lead to personal web usage in the workplace and in providing advice for practitioners of potential consequences of these personal web usage dimensions.
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