Abstract
This study examines the information-seeking behavior of soccer fans on the world-wide web (WWW). Results based on the number of hits to soccer websites before and after 77 matches suggest that although information seeking increases post-win, it fails to reduce significantly post-loss (compared to a control). It is argued that seeking information on the Internet provides an opportunity for self-enhancement. It is further argued that people are able to seek information on the WWW that would normally be avoided due to its socially threatening nature.
Get full access to this article
View all access options for this article.