Mass media coverage of technological and environmental risks: a survey of research in the United States and Germany

Abstract

Research on media communication of risks has become a reasonably well funded and popular domain for scholars around the world. Although one can find a great deal of collaboration among these scholars within countries, cross-cultural collaborations are far more rare. In this article, an American and a German scholar attempt to bring results from studies in both their countries to bear on some of the more popular questions being asked by risk communication researchers and practitioners. With a few exceptions, studies from the two countries demonstrate highly consonant results, suggesting great similarities between (1) the general social and technological cultures of these two developed countries, (2) the ways in which their scientific and journalistic cultures deal with the concept of risk, and (3) the ways in which risk communication researchers in these two countries conceptualize and operationalize this domain of inquiry. The review concentrates on studies that examine the construction of risk stories by journalists but offers a framework within which to examine story effects as well.