Evaluating responsible consumption through the purchase of organic products,life meaningfulness and the meaning attributed to food. Responsible consumption and personal meanings ( La valoración del consumo responsable a través de la compra de productos ecológicos,la significación vital y el significado atribuido a la comida. El consumo responsable y los significados personales )

Abstract

Spanish

Food production and consumption systems are generating serious environmental consequences. It is essential to explore which psychosocial variables underpin environmentally friendly consumer behaviour. The aim of our research is to identify how the evaluation of responsible consumption and the meanings attributed to food and life are related and whether there are differences in the frequency with which participants buy organic products based on these study variables. In a sample of 399 informants, our results indicate that the meanings attributed to food and life are related and influence the evaluation of responsible consumption. In addition, our results show that people who buy organic products more often tend to value responsible consumption more positively and attach particular moral meaning to food compared to those who buy them less frequently. Based on these results, the implications for contexts of intervention and application are discussed.

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