Abstract
The aim of this study was to test a self-reported structural model of water conservation, estimating its relationships with measures of gratitude, eudaimonia, costs as environmental conservation requirements and water scarcity/shortage. Responses were analysed from a purposive sample of 107 participants, mainly university students from Hermosillo, Mexico. Univariate statistics were obtained along with the internal consistency of the measures in order to test the model, which adequately fit the data and explained 11% of variance in water conservation. Eudaimonia had a positive and direct effect on this behaviour, with no other direct effects found. Furthermore, eudaimonia was significantly affected by gratitude and water scarcity/shortage. Costs as requirements of environmental conservation were not associated with the rest of the variables. These results suggest that eudaimonia operates as a promoter of water conservation.
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