Catechism of the Catholic Church (Boston: St. Paul Books & Media. 1994).
4.
HudsonEileen Davis“Market Profile; Wichita. Kan.”Mediaweek, (April 22, 2002), p. 12.
5.
PaulPopeVIOf Human Life (Humanae Vitae) (Boston: St. Paul Books & Media).
6.
SchulbergBobRadio Advertising: The Authoritative Handbook (Lincolnwood. IL: NTC Business Books, 1989).
7.
StanfordJoseph B., LemaireJanis C., and ThurmanPoppy B.“Women's Interest in Natural Family Planning,”The Journal of Family Practice, vol. 46, no. 1 (Jan 1998), pp. 65–71.
8.
YoungMarna JoNatural Family Planning Survey, July 23, 2003, unpublished report to the Natural Family Planning Office of the Diocese of Wichita.
9.
YoungMarna JoNatural Family Planning Survey.
10.
Bureau of the Census, 2002American Community Survey Profile.
For an explanation of natural law see the Catholic Catechism # 1954-1960. The encyclical Humanae Vitae explains the Church's teachings on birth control and NFP.
14.
Letters to the editor. The Wichita Eagle. January 13, 2004.
15.
The audience delivery estimates were provided by a marketing firm retained by the NFP Office.
16.
People who have been prompted to inquire about NFP through the campaign are generically called “callers” in this paper, although there have been a few walk-ins. As the advertisements specified only a telephone number, only those with some familiarity with the diocesan offices would have been able to be a walk-in.
17.
For a rigorous analysis of the data, see Berendt and Leonard, “Profiles of Responders to a Natural Family Planning Awareness Campaign” (unpublished paper).
18.
Marketing researchers traditionally assign nonreported data to two sources: administrative (i.e., interviewer or data processing) error or respondent error (i.e., refusal to answer). In the data set, missing data is nonrandom, indicating that some people were reticent in sharing certain personal information with the NFP Office.
19.
One male caller stated that he was looking for an alternative because the couple has “been having problems” with the pill.
20.
The NFP Office was meticulous in administering the survey to all callers. The Spanish language advertisements referred inquirers to a different office, which was not fully staffed and callers sometimes left the information on an answering machine. Virtually all callers prompted by the Spanish language radio station were women. Even if not all of these callers were administered the survey, the finding that those sharing their marital status were predominantly married is valuable in understanding the Hispanic culture.
21.
Formats were reported by most stations. In cases where the format was unavailable, the information was taken from the Broadcast & Cable yearbook, 2001.
