Self-face recognition has been widely explored in the past few years. Nevertheless, the current literature relies on the use of standardized photographs which do not represent daily-life face recognition. Therefore, we aim for the first time to evaluate self-face processing in healthy individuals using natural/ambient images which contain variations in the environment and in the face itself. In total, 40 undergraduate and graduate students performed a forced delayed-matching task, including images of one’s own face, friend, famous and unknown individuals. For both reaction time and accuracy, results showed that participants were faster and more accurate when matching different images of their own face compared to both famous and unfamiliar faces. Nevertheless, no significant differences were found between self-face and friend-face and between friend-face and famous-face. They were also faster and more accurate when matching friend and famous faces compared to unfamiliar faces. Our results suggest that faster and more accurate responses to self-face might be better explained by a familiarity effect – that is, (1) the result of frequent exposition to one’s own image through mirror and photos, (2) a more robust mental representation of one’s own face and (3) strong face recognition units as for other familiar faces.
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