Abstract
We examined the effect of spatial iconicity (a perceptual simulation of canonical locations of objects) and word-order frequency on language processing and episodic memory of orientation. Participants made speeded relatedness judgements to pairs of words presented in locations typical of their real-world arrangements (e.g., ceiling on top and floor on bottom). They then engaged in a surprise orientation recognition task for the word pairs. We replicated Louwerse's (2008) finding that word-order frequency has a stronger effect on semantic relatedness judgements than does spatial iconicity. This is consistent with recent suggestions that linguistic representations have a stronger impact on immediate decisions about verbal materials than do perceptual simulations. In contrast, spatial iconicity enhanced episodic memory of orientation to a greater extent than word-order frequency did. This new finding indicates that perceptual simulations have an important role in episodic memory. Results are discussed with respect to theories of perceptual representation and linguistic processing.
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