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Beating Them at Their Own Game: Using the Internet to Disseminate Social Marketing Messages

Social Marketing Quarterly

Impact Factor: 2.3 / 5-Year Impact Factor: 2.6

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First published online September, 2001

Beating Them at Their Own Game: Using the Internet to Disseminate Social Marketing Messages

Volume 7, Issue 3

https://doi.org/10.1080/15245004.2001.9961179

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