Abstract
In 2008, NHS Halton & St Helens in the United Kingdom launched a Men's Health program pilot focusing on encouraging men to take better care of their health and to make more use of available health services. Targeting men living in the most deprived wards in Halton, the Men's Health program offers a wide variety of activities just for men, all designed to support and enable equal and convenient access to lifestyle and general health services.
The pilot program draws upon best practice by developing a social marketing approach that supports men to choose from a range of tailored activities designed to improve their health and well-being. The Men's Health program is part of the wider Health Improvement Team's program and has demonstrated a range of quantitative and qualitative successes in engaging men living in the most deprived wards. A key element to the design and development of the Men's Health program is the continuous dialogue and refining activities to ensure that men are encouraged to contribute in the shaping of such activities and wider delivery of the program.
Get full access to this article
View all access options for this article.