Abstract
To explore downstream partnerships at the 2005 Innovations in Social Marketing Conference, participants formed roundtable discussion groups, assuming roles of stakeholders marketing zinc supplementation to oral rehydration solution (ORS) in a hypothetical developing country. Recent developments, including reformulation of ORS and results of clinical trials on zinc, have in effect created a new approach to diarrheal treatment, reflected in new WHO guidelines. Using ORS during diarrhea and taking zinc for 10–14 days reduces the duration and severity of episodes and helps prevent new episodes of diarrhea, a significant child health problem in developing countries.
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