The National Association of Schools of Public Affairs and Administration’s (NASPAA) YouTube public policy challenge (NASPAA, 2007) asked students to create 90-second videos or public service announcements (PSAs) that frame current problems and offer solutions. “Operation PSA” similarly discusses this communication medium as a useful classroom tool that warrants incorporation into more public administration programs across the nation. Building upon Dewey’s (1916) belief that learning occurs during instances of communication and Revans’ (1980) emphasis on collaborative communication for action learning, the article details the steps and tools necessary to creating thought-provoking PSAs, the manner in which to distinguish between potential and realized learning, and current challenges and future directions when considering PSAs as educational tools.
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