The unconditioned reactions of Mongolian gerbils to peanuts rolled in sucrose octa-acetate (SOA) or denatomium benzoate (Bitrex) were studied in Experiment 1. Although SOA evokes as high a bitterness rating among humans as quinine salts, the gerbils’ latency to ingest a nut flavoured with the former was similar to that to an unflavoured nut. Their oral latency to a nut that was flavoured with Bitrex was longer than to either an unflavoured one or one flavoured with SOA. However, the fact that they ingested a nut flavoured with the “most bitter substance known to man” within 70 sec after contact is surprising. Experiment 2 dealt with the effects of a peanut that was either unflavoured or flavoured with SOA or quinine and then paired with a LiCl injection. The oral latency of these gerbils to a nut conveying such flavours was assessed for six days after this conditioning. A nut flavoured with quinine acquired aversive properties but not ones that were flavoured with SOA or were unflavoured. Similar results were observed in Experiment 3, when hamsters were tested under comparable conditions. The theoretical implications of these results are discussed.
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