In this study, incidental memory for familiar faces following different types of encoding task was investigated. Subjects who had been asked to name faces of celebrities at presentation subsequently remembered them significantly better than subjects who had been asked to provide contextual information about the faces, and than subjects who had been asked to distinguish them from unfamiliar faces. This effect persisted regardless of whether the tests required memory for names, faces, or biographical information. It is argued that these results can be explained in terms of the face-processing framework of Bruce and Young (1986) and the theory of episodic memory for faces put forward by Bruce (1982, 1988). However the findings are not consistent with levels of processing (Craik & Lockhart, 1972), nor transfer appropriate processing (Morris, Bransford, & Franks, 1977).
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