Schoolchildren, aged 16 years showed poorer incidental learning for nouns if the orienting task was one of finding rhymes for the items compared to assigning each word to a semantic category. On a recognition task including homophone and synonym foils, rhyming subjects made significantly more phonemic errors, whereas categorizing subjects produced a significantly greater number of semantic confusions. Subjects instructed to construct images for each of the nouns showed a performance pattern similar to the categorizing group. The results are interpreted in terms of Herriot's (1974) view that different levels of processing are associated with the coding of different clusters of stimulus attributes.
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