How Are Pictures Registered in Memory?

Abstract

Three experiments tested the hypothesis that pictorial memory is much less dependent on rehearsal than is verbal memory. Experiment I examined incidental learning since this is assumed to reflect learning with little or no rehearsal. Following a classification task, intentional and incidental learning for pictures and for words was compared. The superiority of pictorial memory was especially marked in incidental learning. Experiment II showed that this result was not due to differences in the amount of processing required to classify pictures and words. RTs to classify words and pictures did not differ, and incidental learning was again superior for pictures. In Experiment III rehearsal opportunity was restricted by a concurrent task during presentation of word and picture lists, and the decrement was very much greater for word learning than for picture learning. It was concluded that manipulation of rehearsal opportunity has relatively little effect on pictorial memory.