Letter-Naming time as a Function of Set Familiarity and Symbol Distinctiveness

Abstract

Two symbol-naming experiments were conducted assessing the dependence of Fitts and Switzer's set-familiarity effect upon symbol distinctiveness. Sixty college males named printed letters presented in a strobotron tachistoscope, the letter always being selected from a preannounced set of three. A voice key detected the response. Experiment I found the Fitts and Switzer finding to be a joint effect: response latency for naming the symbol B in the unfamiliar but distinctive set, VBO, was intermediate to that for the familiar distinctive set, ABC, and the unfamiliar, homolographic set, PBE, the two sets used by Fitts and Switzer. Experiment II, a factorial combination of set familiarity and symbol distinctiveness yielded a significant interaction such that with homolographic symbols, set familiarity was associated with an increase in reaction time. The results were interpreted as consistent with an hypothesis that the set-familiarity effect relates to symbol-identification time as opposed to response-identification time.