Abstract
Objective: The current challenges of cultural diversity necessitate effective methods for training professionals in health, as well as other sectors, to work with the phenomenon of culture. This paper presents an overview of a semiotic-based approach to training in this regard.
Methods: Recent publications by Anti Randviir in semiotics on the textual nature of cultural phenomena and by Annabel Levesque on the healthcare issues of Western, French-speaking Canadians provide the methodological frame and basic cultural reference for the overview.
Results: The anthropological definition of culture as a ‘semiotic’, or universe of meaning, offers interdisciplinary common ground for designing practical approaches to cultural analysis, intercultural communication and creativity training. This definition is consistent with convergent findings and research practice in social and cognitive psychology, administrative science, philosophy, ethnography, linguistics and semiotics.
Conclusions: Cultural performances such as narrative constitute an effective methodological tool for interdisciplinary data gathering and for analysis of all kinds of cultures: organizational, family, ethnic, regional, transborder, etc. When combined with a functionalist and systemic approach to the study of culture, semiotic approaches to narrative analysis provide useful principles for decoding cultural modes of communication and for designing meaningful change based on cultural specificity.
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