Improving Competitiveness

Abstract

For a variety of reasons an increasing number of local authorities and other agencies have turned to tourism as a means of economic development. To date, however, the level of activity among policy makers has not been matched by research that might inform their deliberations. Although the importance of demand-related issues — such as the promotion of particular destinations — is recognised, this paper shifts the focus to the neglected issue of sector supply. It argues that if tourism is to contribute to economic development that is sustainable, private- and public-sector facilities (such as attractions or hotels) must be nationally — and often internationally — competitive. The paper proposes a model for understanding the competitiveness of organisations in the sector and reports the findings of its application in a case study of east and south-east London.