Restricted accessResearch articleFirst published online 2014-05
What do adolescents think and feel about the different female subtypes? An application of the stereotype content model (SCM) / ¿Qué sienten y piensan los/las adolescentes acerca de diferentes subtipos de mujer? Una aplicación del modelo del contenido de los estereotipos
Women continue to face discrimination due to stereotypes that place them at a disadvantage compared to men. However, not all women are stereotyped alike; instead, they are categorized into three main subtypes: traditional women (e.g., housewives), non-traditional women (e.g., career women) and sexy women. This study applies the stereotype content model (SCM) to examine how a sample of adolescents perceives the three subtypes of women in terms of status and competition, the content of the stereotypes and the emotions they feel towards the subtypes. The sample consisted of 221 adolescents, which was reduced to 163 participants (53.7% girls) between the ages of 12 and 18. Results show that sexy women are the most undervalued of the three. Likewise, housewives and career women are perceived more positively than in previous research with the adult population.
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