Las teorías del hombre de la calle se analizan utilizando una doble perspectiva, la de la psicología social europea y la del procesamiento de información. La primera se centra en el origen social del conocimiento y analiza el carácter explícito o implícito de las teorías. Por su parte, la perspectiva cognitiva puede aportar conocimientos sobre las propiedades estructurales y funcionales de las teorías implícitas, asimilándolas a esquemas.
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