We present an assignment that requires students to apply their knowledge of the social psychology of attitudes and persuasion to critique and redesign a public service announcement. Students in a 200-level social psychology course evaluated the assignment by indicating their overall attitudes toward the assignment. Students rated the assignment positively, reporting that it would help them to evaluate advertisements in the future, that it helped them to gain a better understanding of the course material, that it helped them to learn to apply social psychological concepts and theories, and that it was enjoyable.
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