This article focuses on the issue of urban development projects and their implementation within the context of regional planning in Thailand. The main argument of this paper focuses on the use of the public service sector as a leading economic tool for the development of a selected regional centre. However, the paper not only argues at a conceptual level but also discusses project identification in order to translate the concepts into regional development plans and implementation programmes. A comparison of the recommendations here and the Thai government's decisions suggests crucial points where the two differ. This paper could be useful for developing Thailand's concern with regional planning.