This paper explores the effect of three intelligent transport systems (ITS)-related transport concepts on location preferences of office-keeping organisations in urbanised areas. To measure these effects, a hierarchical information integration experiment was conducted in the Netherlands. Representatives of office-keeping organisations in selected city regions were questioned about the attractiveness of hypothetical ITS-based accessibility profiles of office locations. A general preference model was estimated to test the hypothesis that the introduction of ITS-based transport concepts will significantly influence the preferences of office-keeping organisations regarding office locations. It appears that all the included ITS attributes have a significant impact on the accessibility preferences of office-keeping organisations in urban regions. Moreover, location preferences change slightly after the introduction of the three ITS-related transport concepts.
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