Abstract
The paper explores green markets as relational effects. The aim is to show that the green markets of the forest industry did not develop and expand through green consumption behaviour but were performed by a hybrid set of actors including environmental nongovernmental organisations, publishing companies, certification agencies, market researchers, and critical citizens. The spatiality of greening is expressed by showing how spatial relations, territorial spaces, and spatial differences were created and utilised within the process. Empirically, the focus is on the Russian forest sector. By analysing two examples, a conflict over old-growth forests, and a forest certification process, the study indicates how spatial reorientation and the westward export of the forest industry have resulted in greening timber markets in various parts of the Russian forest peripheries.
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