There is a growing realisation that agriculture is a central mechanism for delivering sustainable rural development in Europe. However, agro-industrial and postproductivist logics and dynamics have largely tended to marginalise its significance. In this paper we explore some of the conceptual parameters needed to develop the rural development dynamic. This is one which recentralises agriculture and farm-based activities and provides a basis for countering the growing crisis in rural and agricultural policymaking. In order to further embed the rural development dynamic, however, new alliances need to be attached to the struggles that are currently underway in rural areas. This will involve the state and social scientists playing a greater constructive role in developing the social infrastructure around which current exemplars of agrarian-based rural development can become more mainstream.
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