Abstract
In the ever-changing business world, CEOs are often faced with multiple interrelated issues or problems where the solutions do not fall within traditional line management responsibilities. One approach to addressing such issues is to design a transformation road map and implement the identified initiatives. The key is to know the right time to embark on such a venture and then to create a vision of the future that can be detailed into specific initiatives to bring them about in a timely way. These elements will be discussed together with practical implementation steps in a global business scenario. In addition, practical examples of actual market situations will be used to identify critical success factors in the pursuit of transformational programmes. The speed, complexity and scope of transformational programmes have increased over the last two decades. New educational initiatives and resources will have to be deployed if managers are to be able to effectively lead such transformational programmes in the future. It is time, therefore, to review transformational planning and implementation in the present context of experience over the last 20 years of change management initiatives.
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