This teaching case portrays the issues surrounding the adoption of an emerging technology (mobile internet) by Agriculture ITO – an industry training organization in New Zealand. The widespread geographical nature of the organization creates a unique business scenario that can be of great value to instructors teaching IS management, technology adoption and mobility.
Overview of Rural New Zealand: Ministry of Agriculture and Forestry (2006). Welcome to MAF Statistics, http://www.maf.govt.nz/statistics/ (Current 21st August 2006).
10.
Possible supplementary readings:
11.
BarnesS. (2004). Wireless Support for Mobile Distributed Work: Taxonomy and examples. 37th Hawaii International Conference on System Sciences, Big Island, Hawaii.
12.
BarnesS.J., ScornavaccaE., and InnesD. (2006). Understanding Wireless Field Force Automation in Trade Services, Industrial Management and Data Systems106(2): 172–181.
13.
RogersE.M. (1995). Diffusion of Innovations, 4th edn, New York: Free Press.
14.
ScornavaccaE., PrasadM., and LehmannH. (2006). Exploring the Organizational Impact and Perceived Benefits of Wireless Personal Digital Assistants in Restaurants, International Journal of Mobile Communications4(5): 558–567.
15.
BarnesS.J., and ScornavaccaE. (eds.) (2006). Unwired Business: Cases in mobile business, Hershey: Idea Group Publishing, 296 pp.
