The adolescent identity, media, and sociocognitive schema (AIMSS) framework offers a theoretical understanding of adolescent consumption and cognitive processing of media entertainment. Review and integration of mass communication theory, developmental theory, and ecological theory serves as the conceptual foundation. The framework outlines linkages between media exposure and adolescent development, in particular adolescent identity formation and social competence. A key contribution of the model is consideration of the positive and negative aspects of adolescent cognition and behavioral functioning. The present article offers several recommendations for testing the utility of the AIMSS framework.
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