. BrallierJM. Medical Wit and Wisdom.Philadelphia: Running Press;1993:64
2.
. LyonsASPetrucelliRJ. Medicine: An Illustrated History.New York: Harry N. Abrams, Inc:1978:216–17
3.
. Wolters KluwerHealth. Ovid Technologies. Ovid MEDLINE search 1950 to present using “treatment,” “intervention,” “drug,” or “surgery” in the title or abstract compared with “natural history” or “spontaneous resolution” in the title or abstract. Accessed 4/5/09: www.ovid.com
4.
. Wolters KluwerHealth. Ovid Technologies. Ovid MEDLINE search 1950 to present using “treatment,” “intervention,” “drug,” or “surgery” in the title or abstract compared with “harm.” “side effect,” “adverse effect,” or “adverse event” in the title or abstract. Accessed 4/5/09: www.ovid.com
5.
. Thinkexist.com. William Osler quotes. Accessed 4/5/09: www.thinkexist.com
. BigelowJ. Nature in Disease.Boston: Ticknor and Fields;1854
8.
. RosenfeldRMSingerMJonesS. Systematic review of antimicrobial therapy in patients with acute rhinosinusitis.Otolaryngol Head Neck Surg2007;137(Suppl):S32–S45
9.
. BurtonMJGlasziouPP. Tonsillectomy or adeno-tonsillectomy versus non-surgical treatment for chronic/recurrent acute tonsillitis.Cochrane Database of Systematic Reviews2009, Issue 1. Art. No.: CD001802. DOI: 10.1002/14651858.CD001802.pub2
10.
. RosenfeldRMKayDJ. Natural history of untreated otitis media.Laryngoscope2003;113:1645–57
11.
. BhattacharyyaNBaughRFOrvidasL. Clinical practice guideline: benign paroxysmal positional vertigo.Otolaryngol Head Neck Surg2008;139:S47–81
12.
. RolandPSSmithTLSchwartzSR. Clinical practice guideline: cerumen impaction.Otolaryngol Head Neck Surg2008;139:S1–S21
13.
. BrodyH. The Placebo Response: How You Can Release the Body's Inner Pharmacy.New York: Cliff Street Books;2000
14.
. OvchinskyAOvchinskyNRosenfeldRM. A new measure of placebo response and patient satisfaction in office encounters.Otolaryngol Head Neck Surg2004;131:280–7
15.
. De SaintongeDMCHerxheimerA. Harnessing placebo effects in health care.Lancet1994;344:995–8
