Abou NaboutNadiaSkieraBerndReturn on Quality Improvements in Search Engine MarketingJournal of Interactive Marketing2632012141–154
2.
BakhtiariAliMurthiB.P.S.SteffesErinEvaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score MatchingJournal of Interactive Marketing272201383–97
3.
BaskerEmekRaising the Barcode Scanner: Technology and Productivity in the Retail SectorAmerican Economic Journal-Applied Economics4320121–27
4.
BaskerEmekKlimekShawnVanPham HoangSupersize It: The Growth of Retail Chains and the Rise of the ‘Big-Box’ StoreJournal of Economics & Management Strategy2132012541–582
5.
BrownJeffrey R.GoolsbeeAustanDoes the Internet Make Markets More Competitive? Evidence from the Life Insurance IndustryJournal of Political Economy11032002481–507
6.
BrynjolfssonErikHuYu.SmithMichaelConsumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online BooksellersManagement Science491120031580–1596
7.
GenslerSonjaVolcknerFranziskaLiu-ThompkinsYupingWiertzCarolineManaging Brands in the Social Media EnvironmentJournal of Interactive Marketing2742013242–256
8.
KingRobertRacherlaPradeepBushVictoriaWhat We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the LiteratureJournal of Interactive Marketing2832014167–183
9.
LabrecqueLauren I.vor dem EscheJonasMathwickCharlaNovakThomas P.HofackerCharles F.Consumer Power: Evolution in the Digital AgeJournal of Interactive Marketing2742013257–269
10.
MalthouseEdwardHofackerCharlesLooking Back and Looking Forward with Interactive MarketingJournal of Interactive Marketing2432010181–184
11.
MalthouseEdwardHaenleinMichaelSkieraBerndWegeEgbertZhangMichaelManaging Customer Relationships in the Social Media Era: Introducing the Social CRM HouseJournal of Interactive Marketing2742013270–280
12.
MelaCarlRoosJasonDengYitinKeyword History of Marketing ScienceMarketing Science32120138–18
13.
PeltierJamesZahayDebraLehmannDonaldOrganizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and PerformanceJournal of Interactive Marketing27120131–13
14.
PescherChristianReichhartPhilippSpannMartinConsumer Decision-making Processes in Mobile Viral Marketing CampaignsJournal of Interactive Marketing281201443–54
15.
PetersKayChenYuboKaplanAndreasOgnibeniBjoernPauwelsKoenSocial Media Metrics — A Framework and Guidelines for Managing Social MediaJournal of Interactive Marketing2742013281–298
16.
RomeroJaimevan der LansRalfWierengaBerendA Partially Hidden Markov Model of Customer Dynamics for CLV MeasurementJournal of Interactive Marketing2732013185–208
17.
ShankarVenkateshBalasubramanianSridharMobile Marketing: A Synthesis and PrognosisJournal of Interactive Marketing2322009118–129
18.
ShankarVenkateshMalthouseEdwardA Peek into the Future of Interactive MarketingJournal of Interactive Marketing23120091–3
19.
VaradarajanRajanYadavManjitMarketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten YearsJournal of Interactive Marketing231200911–22
20.
WeinbergBrucede RuyterKoDellarocasChrysanthosBuckMichaelKeelingDebbieDestination Social Business: Exploring an Organization's Journey with Social Media, Collaborative Community and Expressive IndividualityJournal of Interactive Marketing2742013299–310
21.
WuChi-ChengChenYing-Ju.ChoYung-JanNested Network Effects in Online Free Games with Accessory SellingJournal of Interactive Marketing2732013158–171
22.
YadavManjitde ValckKristineHennig-ThurauThorstenHoffmanDonnaSpannMartinSocial Commerce: A Contingency Framework for Assessing Marketing PotentialJournal of Interactive Marketing2742013311–323
23.
ZettelmeyerFlorianMortonFiona ScottSilva-RissoJorgeHow the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction DataJournal of Marketing Research4322006161–181
24.
ZhangXubingJiangBoIncreasing Price Transparency: Implications of Consumer Price Posting for Consumers' Haggling Behavior and a Seller's Pricing StrategiesJournal of Interactive Marketing281201468–85
