BoydD.Why social science risks irrelevanceChron. High. Educ622016July 24, 2016. Available online
2.
BrownS.Art or science? Fifty Years of marketing debateMark. Rev2200189–119
3.
FiskG.An invitation to participate in affairs of the journal of macromarketingJ. MacromarkISpring19813–6
4.
FligsteinN.McAdamD.A Theory of Fields2012Oxford University PressOxford
5.
LazerW.KelleyE.Interdisciplinary contributions to marketing managementLazerE.J.KelleyW.Managerial Marketing: Perspectives and Viewpointsrev ed.1962Richard D. Irwin, Inc.Homewood, Illinois586–606Originally from Lazer, E.J., Kelley, W., 1959. Marketing and Transportation Paper No. 5, Bureau of Business and Economic Research, College of Business and Public Service, Michigan State University, East Lansing, MI
6.
PrewittK.Can social science matterItems – Insights from the Social Sciences. May 3, 2016. Available online2016