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Why you Must Use My C-OAR-SE Method,by John Rossiter: Review and Commentary

Australasian Marketing Journal

Impact Factor: 3.8 / 5-Year Impact Factor: 7.7

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First published online August, 2015

Why you Must Use My C-OAR-SE Method,by John Rossiter: Review and Commentary

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Volume 23, Issue 3

https://doi.org/10.1016/j.ausmj.2015.07.005

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References

1.

Diamantopolous

A.

The C-OAR-SE procedure for scale development in marketing: a comment

Int. J. Res. Mark 22 1 2005 1–9

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