The motivation behind this special issue is the growing interest in how firms and marketing practitioners can better manage their resources to improve firm performance and customer relationships. The special issue contains a range of theoretical and empirical articles that examine resource management from both the customer and supplier perspectives. The seven articles presented here address the topics of resource collaboration, social capital and resource dependency, accessing customer resources, resource mobilization, resource investment, the importance of social bonds, and inhibitors to resource collaboration.
BaxterR.How can business buyers attract sellers’ resources? Empirical evidence for preferred customer treatment from suppliersInd. Market. Manag41820121249–125810.1016/j.indmarman.2012.10.009
2.
CantùC.CorsaroD.SnehotaI.Roles of actors in combining resources into complex solutionsJ. Bus. Res6522012139–15010.1016/j.jbusres.2011.05.013
3.
EllegaardC.JohansenJ.DrejerA.Managing industrial buyer-supplier relations – the case for attractivenessIntegr. Manuf. Syst.s1442003346–35610.1108/09576060310469725
4.
KozlenkovaI.V.SamahaS.A.PalmatierR.W.Resource-based theory in marketingJ. Acad. Market. Sci42120141–21
5.
McCarthyJ.D.ZaldM.N.Resource mobilization and social movements: a partial theoryAm. J. Sociol82619771212–124110.2307/2777934
6.
MorganR.M.HuntS.D.Relationship-based competitive advantage: the role of relationship marketing in marketing strategyJ. Bus. Res461999281–290
7.
SchieleH.CalviR.GibbertM.Customer attractiveness, supplier satisfaction and preferred customer status: introduction, definitions and an overarching frameworkInd. Market. Manag41820121178–118510.1016/j.indmarman.2012.10.002
8.
VargoS.L.LuschR.F.Evolving to a new dominant logic for marketingJ. Mark68120041–17
