AraujoL.Markets, market-making and marketingMarketing Theory732007211–226
2.
ArnouldEric J.Service-dominant logic and consumer culture theory: natural allies in an emerging paradigmMarketing Theory632006293–298
3.
BourdieuP.The Logic of Practice1990BlackwellOxford, UK
4.
CallonM.The Laws of the Market1998BlackwellOxford, UK
5.
GiddensA.The Constitution of Society1984University of California PressBerkeley, CA
6.
GranovetterM.The strength of weak tiesAmerican Journal of Sociology78619731360–1380
7.
HåkanssonH.SnehotaI.The IMP perspectiveShethJagdish. ParvatiyarAtul. Handbook of Relationship Marketing1995SageThousand Oaks, CA171–208
8.
KjellbergH.HelgessonC.F.On the nature of markets and their practicesMarketing Theory722007137–162
9.
LaytonR.A.Marketing system as a core marketing conceptJournal of Macromarketing2732007227–242
10.
LaytonR.A.The search for a dominant logic: a macromarketing perspectiveJournal of Macromarketing2832008215–227
11.
LuschR.F.VargoS.L.TanniruM.Service, value networks, and learningJournal of the Academy of Marketing Science38Jan201019–31
12.
LushR.VargoS.The Service-Dominant Logic of Marketing: Dialog, Debate and Directions2006M.E. SharpeArmonk, New York
13.
NorthD.C.Understanding the Process of Economic Change2005Princeton University PressPrinceton
14.
ReckwitzA.Toward a theory of social practices: a development in culturalist theorizingEuropean Journal of Social Theory522002243–263
15.
SchauH.J.MunizA.M.ArnouldE.J.How brand community practices create valueJournal of Marketing73200930–51
16.
SimonH.The Sciences of the Artificial1996MIT PressCambridge
17.
SlaterD.Capturing markets from the economistsdu GayP.PrykeM.Cultural Economy2002SageLondon59–77
18.
SmithA.An Inquiry into the Nature and Causes of the Wealth of Nations17761904Strahan and CadellLondon
19.
VargoS.L.On a theory of markets and marketing: from positively normative to normatively positiveAustralasian Marketing Journal151200753–60
20.
VargoS.L.LuschR.F.Evolving to a new dominant logic for marketingJournal of Marketing68120041–17
21.
VargoS.L.LuschR.F.Service-dominant logic: continuing the evolutionJournal of the Academy of Marketing Science36120081–10
22.
VargoS.L.LuschR.F.It's all B2B and beyond…: toward a system perspective on the marketIndustrial Marketing Management4012011
23.
VargoS.L.MorganF.W.Services in society and academic thought: an historical analysisJournal of Macromarketing251200542–53
24.
VargoS.L.MaglioP.P.AkakaM.A.On value and value co-creation: a service system and service logic perspectiveEuropean Management Journal262008145–152
25.
VenkateshA.PenalozaL.FiratA.F.The market as a sign system and the logic of the marketLuschRobert F.VargoStephen L.The Service-dominant logic of Marketing: Dialog, Debate, and Directions2006M.E. SharpeArmonk, New York339–353
26.
WathneK.H.HeideJ.B.Opportunism in interfirm relationship: forms, outcomes and solutionJournal of Marketing644200036–51
27.
WilliamsonO.The new institutional economics: taking stock, looking aheadJournal of Economic Literature3832000595–613
