BallantyneDavidGetting Your Way In BusinessAsia-Australia Marketing Journal4119963–6
2.
BakerMichaelMarketing in the futureAustralasian Marketing Journal6119987–13
3.
CrosbyAlfred W.The Measure of Reality1997Cambridge University PressU.K.
4.
DayGeorge S.Aligning the organisation to the marketLehmannDonald R.JoczKatherine E.Reflection on the Future of Marketing1997Cambridge, MassMarketing Science InstituteCh. 4
5.
DruckerPeter F.The Practice of Management1954Harper and RowNew York
6.
EvansPhilip B.Wurster ThomasS.Strategy and The New Economics of InformationHarvard Business Review199771–82Sept. - Oct
7.
HuntShelby D.MorganRobert M.Relationship Marketing in the Era of Network CompetitionMarketing Management31199419–28
8.
HulbertJames M.Marketing in the future: some additional insightsAustralasian Marketing Journal611998
9.
McKitterickJohn B.What is the marketing management concept?BassFrank M.The Frontiers of Marketing Thought and Science1957American Marketing ConferenceChicago71–82
10.
McTaggartJames M.The Value Imperative1994Free PressNew York
11.
WebsterFrederick E.JrThe future role of marketing in the organisationLehmannDonald R.JoczKatherine E.Reflection on the Future of Marketing1997Marketing Science InstituteCambridge, MassCh. 3