AndersonJ. and FearsR. (1994), Editors, “Shaping Things to Come”, A Report on a meeting, “Planning National Research Priorities: Foresight and the Science Base in Wealth and Health Creation”, organised by SmithKline Beecham Pharmaceuticals.
2.
BauerRayThe Dialogue that Never HappensHarvard Business Review1963
3.
ClarkBrianWorld's Best Practices: Pioneers of the New Marketing ParadigmMarketing199534–39(Australia)
4.
KarpinDavidEnterprising Nation (The Karpin Report)1995A.G.P.S.Canberra
5.
KashaniK.Marketing FuturesLong Range Planning1995
6.
LemonickMichael D. (1995), “Future Tech is Now”, Time, July 17, Martin, Ben and Irvine, John, in Anderson & Fears.
7.
McKennaRegisMarketing is EverythingHarvard Business Review69199165–79(January-February)
8.
MitchellAlan. Transformation of MarketingStrageHenry M.Marketing Business (UK)1993Milestone in Management, BlackwellOxford
9.
ThurowLesterNew game, new rules, new strategiesRSA Journal199450–56November
70233-2_summary.png)