Restricted accessBook reviewFirst published online December, 2005

Book Review: Marketing Communications: Theory and Applications

Abstract

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1.

Baumgartner

H.

Pieters

R.

The structural influence of marketing journals: a citation analysis of the discipline and its subareas over time

Journal of Marketing 67 2 2003 123–139

2.

Calder

B.J.

Phillips

L.W.

Tybout

A.M.

Designing research for application

Journal of Consumer Research 8 1981 197–207 (September)