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Book Review: Essentials of Marketing Research

Australasian Marketing Journal

Impact Factor: 8.4 / 5-Year Impact Factor: 7.3

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Book review

First published online July, 2004

Book Review: Essentials of Marketing Research

Volume 12, Issue 2

https://doi.org/10.1016/S1441-3582(04)70101-9

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References

1.

Proctor

A.

Essentials of Marketing Research

2003

Prentice Hall

United Kingdom

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