ArmstrongJ.S.Discovery and communication of important marketing findings: Evidence and proposalsJournal of Business Research561200369–84
2.
ArmstrongJ.S.The value of surprising findings for research on marketingJournal of Business Research561200391–92
3.
ArmstrongJ.S.Does an academic research paper contain useful knowledge?Australasian Marketing Journal122200462–63No (p<.05)
4.
ChengL.T.W.ChanK.C.ChanR.Y.K.Publications in major marketing journals: An analysis of research productivity of Asia-Pacific universitiesJournal of Marketing Education2522003163–176
5.
DuboisF.L.ReebD.Ranking the international business journalsJournal of International Business3142000
6.
EastonG.EastonD.M.Marketing journals and the research assessment exerciseJournal of Marketing Management191/220035–25
7.
HoekJ.DunnettJ.WrightM.GendallP.Descriptive and evaluative attributes: what relevance to marketers?Journal of Product & Brand Management962000415–435
8.
HultG.T.M.NeeseW.T.BashawR.E.Faculty perceptions of marketing journalsJournal of Marketing Education191199737–52
9.
LilienG.Special section introduction by the ISMS Practice Prize Competition ChairmanMarketing Science2322004180–181
10.
MortG.S.McColl-KennedyJ.R.KielG.SoutarG.N.Perceptions of marketing journals by senior academics in Australia and New ZealandAustralasian Marketing Journal122200451–61
PechlanerH.ZehrerA.MatzlerK.AbfalterD.A ranking of international tourism and hospitality journalsJournal of Travel Research42May2004328–332
13.
PolonskyM.J.LawsonR.UnclesM.D.JohnsonL.W.WilkinsonI.AlpertF.Perspectives on academic publishing: Advice for those just startingAustralasian Marketing Journal62199863–80
14.
Retail World, 2003. A.C. Nielsen state of play: Annual report. Retail World, December.
15.
RobertsJ.H.MorrisonP.D.NelsonC.J.Implementing a prelaunch diffusion model: Measurement and management challenges of the Telstra switching studyMarketing Science2322004186–191
16.
RossiterJ.R.Qualifying the importance of findingsJournal of Business Research561200385–88