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Book Review: Introduction to Marketing: A Value Exchange Approach

Australasian Marketing Journal

Impact Factor: 8.4 / 5-Year Impact Factor: 7.3

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Book review

First published online May, 2004

Book Review: Introduction to Marketing: A Value Exchange Approach

Volume 12, Issue 1

https://doi.org/10.1016/S1441-3582(04)70090-7

Abstract

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References

Doyle

Value-Based Marketing

2000

Wiley

London

Whitwell

Lukas

B.A.

Doyle

Marketing Management: A Strategic, Value-Based Approach

2003

Wiley, Milton

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