Abstract
70090-7_summary.png)
Get full access to this article
View all access options for this article.
References
1.
Doyle
P.
Value-Based Marketing
2000
Wiley
London
2.
Whitwell
G.
Lukas
B.A.
Doyle
P.
Marketing Management: A Strategic, Value-Based Approach
2003
Wiley, Milton
