Increasing the Relevance and Productivity of Academic Research in Marketing in Australia and New Zealand

Abstract

Ways of increasing the relevance and productivity of academic research in marketing in Australia and New Zealand are explored. The recently formed regional organisation ANZMAC provides the infrastructure to help facilitate this. Initiatives include the ANZMAC annual conference and doctoral colloquium and establishing an ANZMAC journal that publishes high quality research. There are also plans to further develop the ANZMAC website so it provides a hub for the networking between researchers. The paper also examines the Marketing Science Institute and the Institute of Business Studies and suggests they provide excellent models for facilitating interaction with business and increasing the relevance of research.