Abstract
Research productivity is a sign of the intellectual vigour of marketing as an academic discipline. However, there are at least three impediments to research productivity: inadequate training, sub-optimal concentrations of research activity, and competing commitments. Initiatives to enhance research productivity must address these issues. This is possible through formal research training and on-the-job practice, by creating research concentrations in physical and virtual space, and by being more efficient. The latter include researching the solvable, pursuing a limited number of lines of inquiry, developing synergies between research and teaching/consulting, and finding partners to assist in fieldwork and analysis.
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