FarrellyF. and QuesterP. (1997), ‘Association, Memorisation and Decay: An Assessment of Sponsorship Effectiveness’, submitted to the Journal of Consumer Marketing.
2.
FarrellyF.QuesterP.BurtonR.Integrating Sports Sponsorship into the Corporate Marketing Function: An International Comparative StudyInternational Marketing Review1431997170–182
3.
QuesterP.G.Awareness as a Measure of Sponsorship Effectiveness: The Adelaide Formula One Grand Prix and Evidence of Incidental Ambush EffectJournal of Marketing Communication3119971–20
4.
QuesterP.G.TanT.Consumer Attitudes to Anti-smoking Messages: A Cross-cultural StudyProceedings of the Marketing Across Borders ConferenceManchester, July199753–64
70253-3_summary.png)