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The Globalisation of Marketing and the Marketing of Globalisation

Australasian Marketing Journal

Impact Factor: 8.4 / 5-Year Impact Factor: 7.3

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Editorial

First published online August, 1993

The Globalisation of Marketing and the Marketing of Globalisation

Volume 1, Issue 2

https://doi.org/10.1016/S1320-1646(93)70294-4

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